From nothing to $.1M

"MELLOW Branding & Website Launching"

COMPANY

Mellow home

ROLE

UX Designer

EXPERTISE

Branding UX/UI Design Web Design

YEAR

2022

Project overview

The global brand Mellow was launched as there was a need for a new brand that focuses on design and function; breaking away from the previous company brand that appealed to the low price market.

Since the new brand targeted a new customer, I created brand guidelines and website.

Team

I collaborated closely with a project manager and marketing team on branding, while working cross-functionally with external engineers, a content specialist, another project manager, and two graphic designers to successfully complete the website.

1 Project manager
1 Contents specialist
1 Developer
2 Graphic Designers